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London (PA Media\/dpa) – Sacha Baron Cohen has launched legal action against a US cannabis dispensary allegedly using his comedy character Borat on a billboard, arguing he has never used the drug as it is an \u00abunhealthy choice.\u00bb<\/p>\nLondon (PA Media\/dpa) – Sacha Baron Cohen has launched legal action against a US cannabis dispensary allegedly using his comedy character Borat on a billboard, arguing he has never used the drug as it is an \u00abunhealthy choice.\u00bb<\/p>\n
The British star filed a lawsuit in Massachusetts accusing Solar Therapeutics of copyright infringement and false advertising.<\/p>\n
A picture of the offending billboard features Baron Cohen as Borat giving a thumbs up alongside the words, \u00abit’s nice!\u00bb<\/p>\n
The advert is placed on a busy interstate highway in Massachusetts to sell Solar Therapeutics’s cannabis products, according to the lawsuit.<\/p>\n
However, the use of Borat – a fictional bumbling Kazakh journalist who featured in two hugely popular films – is unauthorised, the filing states.<\/p>\n
Baron Cohen, 49, has never used cannabis and would not advertise the drug for any amount of money, the lawsuit says.<\/p>\n
It states he does not believe the drug is a \u00abhealthy choice\u00bb and his Ali G character – a white, suburban wannabe rapper – was a \u00abmockery of ‘stoner’ culture.\u00bb<\/p>\n
And Baron Cohen, described in the lawsuit as an observant Jew, does not want to enter the \u00abheated\u00bb debate surrounding the drug’s use in Judaism.<\/p>\n
The actor, writer and director has never advertised any product in the UK or US \u00abdespite countless opportunities to do so\u00bb over fears it would \u00abweaken his credibility as an actor and as a serious social activist\u00bb.<\/p>\n
Baron Cohen, a three-time Oscar nominee, turned down a 4 million dollar offer to appear in a car commercial, according to the lawsuit.<\/p>\n
And it notes cannabis remains illegal in many US states.<\/p>\n
Baron Cohen’s lawyer alleges Solar Therapeutics did not believe he would see the offending billboard \u00abso they took a gamble\u00bb in putting Borat’s likeness on it.<\/p>\n
Baron Cohen is seeking damages of at least 9 million dollars and has asked a judge to order Solar Therapeutics to stop using his likeness.<\/p>\n
The company is yet to respond.<\/p>\n
The second Borat film – Borat Subsequent Moviefilm – arrived in October last year to critical acclaim, earning Baron Cohen a nomination for best adapted screenplay at the Oscars.<\/p>\n
Borat 2 went viral for a clip involving Rudy Giuliani, Donald Trump’s former personal lawyer.<\/p>\n","protected":false},"excerpt":{"rendered":"
London (PA Media\/dpa) – Sacha Baron Cohen has launched legal action against a US cannabis dispensary allegedly using his comedy character Borat on a billboard, arguing he has never used the drug as it is an \u00abunhealthy choice.\u00bb The British star filed a lawsuit in Massachusetts accusing Solar Therapeutics of copyright infringement and false advertising. […]<\/p>\n","protected":false},"author":1,"featured_media":1081459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1095237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t